Author Archives: Matt Nuccio

With the release of the trailer for Rock Band’s new Beatles Rock Band I’ve become all fired up. As a child of former hippies the Beatles where a staple in our house hold. Till this day they are the band to which I measure all other bands. It is if they are water, the basic necessity for life and all other bands are just flavors added to water. As a parent now I find myself playing Beatles songs for my son. And just like his father and his father before him he has taken to the fab four. Below is a list, in no particular order, of a few our favorite child friendly Beatles songs.

I’ve been inventing and designing toys professionally for close to 15 years now. When I look back on everything that I’ve worked on it’s really hard to choose which one is my favorite. Over the years we’ve worked on a lot here at Design Edge. We’ve worked on things from Tickle Me Elmo to the Godfather Trivia Game. That’s why it was difficult when my fellow blogger, Jim Silver, asked me to write a blog entry on my favorite toy that I’ve ever worked on… what a challenge! It’s like picking a favorite child… impossible.

One observation I’ve made over years is that toy companies are adverse to making food play toys. The common consensus is that parents tend to avoid such purchases in fear of instigating a mess. But seriously, what better way to teach your child than with play?

After a long New York winter it’s fantastic to finally go outside and enjoy some nice 70 degree sunshine for a change. I love spring. The weather is ideal and the bugs haven’t made their way out yet. It’s the best time to play outside with my boy.

I find myself babbling long-winded solutions to life’s little problems. I guess, in a way, that’s the way I became the Brady Bunch.

Recently our 18 month old son decided that he doesn’t want to wear a bib anymore. Once he’s in his booster seat and he sees that sucka coming he scrunches his neck and squeals a continuous giggling of ‘no’s.

As I’ve always suspected play is not just for children, athletes and weekends, but rather it is as essential to the human condition as water and air. Check out Stuart Browns lecture, “Why Play Is Vital — No Matter Your Age”, and enjoy a very insightful look at why we need to play. See you at the playgroun

Over the last ten years I’ve been fortunate enough to attend the Western Toy and Hobby Show several times. The Western Toy and Hobby Show has always been one of the more enjoyable shows for me.

In the last few days I have flown five plus hours from New York to Los Angles and just completed a fifteen hour flight from Los Angles to Hong Kong. I’m now waiting to embark on a five hour, third leg of my trip to my final destination, Singapore

I thought I’d take this opportunity to introduce everyone out there to the greatest toy that never was, Senor Sandwich.