Blog Archives

  • bronycon

    My Trot Through BroNYCon

    From Jim Silver on January 9th, 2012

    This past weekend I ventured to BroNYCon at the Hotel Pennsylvania in NYC. I had been to conferences like GenCon and Comic-Con before, but this was different. Leading up to the event, I really didn’t know what to expect and was a little apprehensive. It appeared a little odd to me; a convention for Bronies, mostly males 18+ who are huge fans of “My Little Pony Friendship is Magic,” a show whose target audience is 2 – 6 year old girls.

  • hasbro_box_4Color

    Hasbro & Ruckus to Develop Storybook Apps

    From Jeff McKinney on April 7th, 2011

    Hasbro and Ruckus Mobile Media just announced that they will develop interactive storybook apps based on Hasbro properties.

  • diana15

    Of Tragedies and Teddy Bears

    From Christopher Byrne on January 13th, 2011

    I’m in Hong Kong this week at the annual Toy Fair, and in addition to talking toys my friends and colleagues from around the world, like everyone back home, is talking about the tragic shooting of Representative Gabrielle Giffords and several others unfortunate enough to be in the wrong place at the wrong time. While [...]

  • Back to School… It’s Here!!!

    From Christopher Byrne on July 23rd, 2010

    You’ve probably just settled into your summer routines, and the last thing you want to think about is going back to school. Join the club. If you think that time is flying, you’re not alone, but with many students going back to school in mid-August, the time to think about getting ready is now. And retailers know that as well. If you’ve been shopping lately, you notice that the store shelves are full of Back to School Items, and the National Retail Federation estimates that sales will be up 11 percent this season. That’s good news as economists will be watching spending during this period closely as a potential forecast of Q4 sales.

  • Time to Play Spring Showcase Blog

    From Jim Silver on April 28th, 2010

    We recently held our TimetoPlay Spring Showcase on April 27th in NYC at the Altman. If you missed it you can see some pictures on our site as well as highlights in our Video Center.

  • Time to Play Spring Showcase 2010

    From Time To Play on April 27th, 2010

    We held our spring showcase event this morning, here are some pictures!

  • Join the Rock Band Live Tour on Stage this Summer

    From Jeff McKinney on March 3rd, 2010

    This summer, the video game phenomenon – Rock Band – will launch an amusement park tour and Rock Band players will have a chance to join the tour on stage.

  • Toy Fair Blog

    From Jim Silver on February 19th, 2010

    Toy Fair is over. I saw over 1000 companies, and 10,000 new toys and my head is spinning! What were my favorites? Too many to mention in one short article. However, Kung Zhu looks awesome. Never heard of Kung Zhu? It’s the boys version of Zhu Zhu Pets.

  • We’ve made some changes! We’d love to know what you think!

    From Web Boy on February 17th, 2010

    We’ve made a few changes to the look and function of Time to Play. Most notable is the change of colors in the top section of the page, and the fade to white lower down. We hope this will help you focus more on our content, and not be distracted by the color contrast.

  • It’s Toy Fair Time

    From Time To Play on February 15th, 2010

    Posting will be a little light over the next few days as the Time To Play gang will be at Toy Fair in NYC. We’ll have tons of info for you after we get back so stay tuned! Will you be attending Toy Fair?

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