Blog Archives

  • Boy and Bike

    Make It a Classic Summer

    From Christopher Byrne on May 26th, 2011

    So much is written about how kids are consuming electronic media, lulled into a stupor by electronic games and generally disengaged. That may play well in the media, but is it reality? I’m starting to think not so much. I’ve been talking to a ton of parents lately about their plans for the summer and [...]

  • Monster High

    A Monstrous Good Time: Why Monster High Matters

    From Christopher Byrne on March 4th, 2011

    They’re gorgeous; they’re funny and just a bit gruesome. They’ve developed a fan base that would impress any star—and they’re dolls. Mattel’s Monster High dolls to be exact. They’re the teenage children of the classic monsters of literature and movies, and they are going to high school. Moreover, since they’re from the House of Barbie, [...]

  • Barbie Takes Another Hit—Insanity Rules

    From Christopher Byrne on December 6th, 2010

    For years, girls have projected their fantasies on that beautifully designed lump of plastic called Barbie—just as neurotic adults have projected their unresolved issues and fears on her. Barbie is a cultural icon, and it’s easy to attack her, and media eats that up. But in the latest attack on the 51-year-old star, clarity of thought has been chucked, insanity rules, and the only response is a wide-eyed OMFG, as they say in text-speak.

  • The Election is over…But Your Vote’s Still Needed

    From Jim Silver on November 5th, 2010

    Sure, you may think the political election is over, but what about the most important vote of the year. (At least to us at the moment.)

  • Toys From Today’s MomTV Show

    From Jeff McKinney on April 23rd, 2010

    I took a break from playing video games to catch Time To Play With Jim & Chris today. Here is a list of the toys the guys had on the show.

  • Frankie The “Gimme Back That Filet-O-Fish” Fish

    From Time To Play on March 5th, 2010

    If you tuned into our MomTV show today, you probably noticed Jim and Chris having fun with Frankie the Fish. Frankie is the mechanical singing fish from the McDonald’s filet-o-fish sandwich commercial that became an Internet hit last year. The singing fish with the quirky song, “Gimme Back That Filet-O-Fish”, has generated millions of online [...]

  • Toy Fair Blog

    From Jim Silver on February 19th, 2010

    Toy Fair is over. I saw over 1000 companies, and 10,000 new toys and my head is spinning! What were my favorites? Too many to mention in one short article. However, Kung Zhu looks awesome. Never heard of Kung Zhu? It’s the boys version of Zhu Zhu Pets.

  • Snoop Dogg Digs Adidas’ Star Wars

    From Time To Play on February 5th, 2010

    Adidas has teamed up with Star Wars on a line of shoes and clothing inspired by iconic Star Wars characters and vehicles. Recently Snoop Dogg dropped by the Adidas shop in NYC to help launch the new line. Adidas Star Wars apparel, such as the Death Star sneakers below, should be in stores now.

  • The holidays are over, but new toys still hit the shelves

    From Jim Silver on January 27th, 2010

    The holidays have come and gone. In your mind, you’re thinking that you have to wait until fall to see new toys make it to the retailers; In reality, new toys are hitting the shelves as you read this.

  • Néih hóu (Hello) from Hong Kong!

    From Jim Silver on January 7th, 2010

    As I am writing this, I am sitting in a hotel room in Hong Kong. For those who aren’t familiar with how the toy industry works, hundreds of toy companies gather in Hong Kong every January. They set up in offices they have here, or in hotels to show buyers around the world their newest toy offerings for 2010.

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